It is estimated that a third of medication errors in the NHS are caused by confusion over packaging and labelling instructions. Improvements to the design of medicine packaging could therefore help to reduce this figure whilst also increasing medication compliance.
Design for patient safety: A guide to the graphic design of medication packaging shows how graphic design on medicine packaging can enhance patient safety and details best practice based on established guidelines. It focuses on:
- Blister packs - the most common type of primary packaging for prescription medicines
- Secondary packaging used to contain blister packs
- The label attached to secondary packaging in pharmacies.
The document is aimed at packaging designers and pharmaceutical companies, but will also be of interest to those in the NHS who regulate and purchase medication.
Download Design for patient safety: A guide to the graphic design of medication packaging